Freelance | Folklorr

About me

Hi, I'm Oisín. Raised on Achill Island off the west coast of Ireland, I'm a surfer, musician, marketer, and videographer.

I've developed a broad digital skill base over the past nine years, however, I've specialised in paid Meta (Facebook/Instagram) advertising over the past five.

Over the years I’ve had success with a wide variety of companies with monthly budgets ranging from small to €100k+.

I also create content. Some examples can be seen below.

In addition, I collaborate with a panel of graphic designers for clients who need a more comprehensive graphic design solution.

I’m always keen for a chat, so feel free to drop me a line. All contact details below.

Oisín Halpin BSc., MiM.

Some clients I've worked with

get in touch

My approach to Meta advertising in 2025

Meta, which operates both Facebook and Instagram, is by far the most popular social media company out there today. The size of its user-base and variety of demographics means that you can gain access to your ideal customers, no matter who or where they are.

Ad account audit

If you’ve previously marketed on Meta, I begin with an extensive ad account audit. First I look at the back end and the campaign structure to make sure you're following best practice. Next, I identify what ads have previously worked and try to find correlations between them.

Competitor analysis

I research your competition to see whether they’re running ads on Meta. If they are, I analyse their best-performers to see what works, and implement some of these elements into your strategy. This gives you a great head-start for your ads. I also do the same for their organic posts.

Targeting

For the most part, ad set-level targeting is becoming less and less important. This is why Meta is nudging us towards a more open targeting model. This means that ads need to do much of the heavy lifting in guiding the algorithm towards profitable niches. I create ads that strongly call out to each customer segment, applying lots of 'creative diversity' (see following).

Creative diversity

Nowadays, it's not enough just to have strong creative. You need ‘creative diversity’ in order to engage different types of customers, target each stage of the sales funnel, and prevent ad fatigue. Therefore, I help to create ads with a wide variety of formats, styles, and messaging. I also, analyse what element/s are driving your top performers and to apply those learnings to subsequent ads.

The customer journey

Many Meta marketers tend to overlook the off-Meta customer journey. This presents such a huge opportunity to tell your brand story, overcome objections, add value, or just streamline the process. The sky’s the limit here and I’m always keen to think outside the box to nudge people in the right direction.

Maximising customer value

Many Meta marketers solely focus on reducing the cost to acquire a customer and tend to overlook customer value in both the long and short-term. I put a lot of effort into devising creative ways of increasing the average order value and reframing things through the lens of lifetime customer value. This is often a much easier and more scaleable way of improving results.